‘THIS IS POP’ ELECTRONIC BILLBOARD PROJECT.
Proposal for two electronic billboards, vertical and horizontal, Elizabeth and Flinders St. Melbourne.
With the advertising billboard scale using the visual language of the pictogram, this work references the ubiquity of technology in the urban space, music, noise, graffiti, typography, social media, sound, vision, signs, symbols and social history.
The Images though didactic, are abstract allowing an open interpretation by the viewer. A possible reading could be they celebrate the wonders of the technological age, but like all eras they have their dark side.
We seem to be right in the middle of this technological era unfolding since the industrial age, and these banners are a response to this complexity.